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Ask any Millennial Master how they stay sharp, and nearly all of them mention some version of the same thing: movement.

Whether it’s morning runs, strength training, or squeezing in walks between meetings, exercise has become a non-negotiable for high-performing founders and execs.

This week, I’m doubling up: speaking with someone who’s in the business of keeping entrepreneurs sharp, and building his own business from scratch.

Tom Hutchinson-Smith, personal trainer and founder of Straight Line, has made it his business to help entrepreneurs turn discipline into results, without burning out.

He’s worked with everyone from overwhelmed execs to those who “hate” the gym, building routines that flex around real life, not the other way round.

Tom shares the hard lessons from building his business in Dubai, why founders get fitness wrong, and the honest truth about quick fixes, from GLP-1 drugs to crash diets.

If you want fitness that actually fits around your ambition, don’t miss this one.

🔗 Find Tom on LinkedIn and Instagram

Takeaways from Tom’s episode

1️⃣ Discipline is a muscle, not a gift

Tom hammered home that discipline is something you build, one tiny habit at a time. Every 1% improvement compounds, and those daily reps add up to real change.

2️⃣ Entrepreneurs need a fitness system that flexes

Forget perfection or rigid routines. The best founders treat fitness like business, expecting setbacks, adapting, and playing the long game. Progress is about the trend over months, not one bad week.

3️⃣ Stack your habits to remove friction

Most founders don’t have time for extra routines, so Tom’s top tip: combine movement with work. Walking pads, calls on the move, or gym sessions before the day starts, make fitness fit into your actual life, not the other way around.

4️⃣ Don’t fall for 90-day ‘miracle’ programmes

Quick sprints look appealing, but if there’s no plan for maintenance, you’ll end up right back where you started. Tom’s three-phase system focuses on results, then helps you live in your new body, making it stick for good.

5️⃣ Build your brand, even if it feels awkward.

Tom openly admits he hated social media and felt ridiculous on camera at first. But he pushed through, and now credits personal branding with attracting the right clients and making his business actually fun to run.

📚 Tom’s book recommendations

The Way of the Wolf by Jordan Belfort — Tom took both inspiration and practical tools from Belfort’s straight line sales method, which he credits as a turning point in how he approached coaching, communication, and business growth. The book’s core message that “everything in life is a sale” has shaped his entire client approach.

Atomic Habits by James Clear — Tom references Atomic Habits when talking about the power of small, consistent changes. The book’s simple frameworks for habit stacking and making new routines stick underpin much of his advice for busy founders and executives.

In this episode we cover:

00:00 Introduction to Tom Hutchinson-Smith

02:29 From Apprentice to Personal Trainer

05:06 Transitioning from Employee to Entrepreneur

07:49 Mindset Shifts for Entrepreneurs in Fitness

10:31 Building Sustainable Fitness Habits

13:21 The Role of Discipline in Fitness

16:02 Managing Fitness While Traveling

19:26 Sleep and Recovery for Entrepreneurs

28:46 Balancing Cardio and Weight Training

34:47 The Role of Nutrition in Weight Loss

38:51 Intermittent Fasting and Its Implications

40:54 The Impact of GLP-1 Drugs on Weight Loss

48:06 Understanding Testosterone Replacement Therapy (TRT)

55:20 Building a Personal Brand in Fitness

01:03:25 Sacrifices on the Entrepreneurial Journey

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